RVwest Insider

Re-capture your wildhood

by Kimberly Shellborn
2 boys walking through a shaded forest with their arms over each other's shoulders. The words Bring back the Wildhood have been overlayed the photo.
Bring back the wildhood. — Photo courtesy GoRVing Canada

A new campaign launched by Go RVing Canada aims to help Canadians reconnect with their sense of childhood adventure and to encourage all Canadians to tap into their natural-born camper. The Wildhood campaign is focused on helping Canadians rediscover the craving for exploration, adventure, curiosity, kinship and freedom we all knew as children but may have lost in the responsibilities of adulthood.

Somewhere in our modern world we have fallen prey to the idea that shiny gadgets, overscheduled days, video games and a packed schedule are what a happy childhood should have.

“Our goal is to inspire more Canadians to consider the RVing lifestyle and experience,” said Chris Mahony, executive director of Go RVing Canada. “Rather than defining that experience for Canadians, we are bringing to life how RVing is a great way to rediscover their sense of adventure and to spark that curiosity and freedom that can become lost in adulthood.”

The campaign idea, created by ds+p, encourages more Canadians to try RVing and helps to highlight the amazing possibilities the RV lifestyle offers. “Creatively, we wanted to capture how RVing provides that sense of freedom we have lost as adults, and the most powerful way to deliver this is to remind Canadians that this need is even stronger in our children,” said Denise Rossetto, a partner in ds+p. “Our children not only crave this freedom, they need it. Go RVing Canada is a brand that lives up to this promise.”

Related Articles

Tent, picnic bench and bike at campsite.
RVwest Insider

New features coming to Discover Camping reservation system

Last year, BC Parks had another record-breaking year, with nearly 231,000 reservations made through Discover Camping

Stefan von Terzi (left), Head of Erwin Hymer Group Marketing & Communications; Andreas Ortlieb (right), Erwin Hymer Group Marketing Operations
RVwest Insider

Erwin Hymer Group receives the German Brand Award for brand management

The Design Council and the German Brand Institute give away the prestigious award each year for successful brand management and sustainable brand communication.

>