RVwest Insider

Parks Canada pick new advertising agency for new 2018 campaign

View of quaint lakeside cabin, with sunset.
Parks Canada oversees the operation and preservation of 38 national parks, 171 national historic sites, three marine conservation areas and one national landmark. — Photo courtesy Parks Canada
According to Strategy magazine, Parks Canada has tapped Ogilvy Montreal to be the lead agency on its 2017 – 2018 national advertising campaign.
 
The mandate includes providing strategic planning to Parks Canada as well as the development of a creative platform for a new national campaign to debut later this year. Parks Canada has the option to extend the period of the contract by two additional one-year periods.
 
Parks Canada is the government agency charged with the operation and preservation of 38 national parks, 171 national historic sites, three marine conservation areas and one national landmark.
 
To commemorate Canada 150 this year, Parks Canada offered free passes to all of its parks throughout the year, resulting in a 9% year-over-year increase in visitors from January to June. 
 
Read the entire article here

 

Related Articles

Artist's rending of the proposed elevated tree walk.
RVwest Insider

Sea to Sky Gondola proposes new summit infrastructure - an elevated tree walk experience

Iconic architecture, accessibility, and year-round attraction of world-class structure would continue to elevate Squamish as a must-visit tourist destination

A forest in the pouring rain.
RVwest Insider

Enjoy camping even if it rains

As traditional as the May long weekend is for the first camping trip of the year, it also seems to traditionally be blessed with guaranteed rainfall.

by Kim Shellborn
>