RVwest PrinterNet: Targeting the most lucrative RV demographic
RVwest’s PrinterNet packages combine the power of print, Internet and e-newsletter marketing all in one affordable package. And our new reader survey reveals that RVwest’s demographics are to die for. Our readers are passionate, engaged and motivated when it comes to all things RVing. Here’s a brief summary of some of our reader survey findings:
1) 55% male—45% female
2) 64% retired
3) Annual household income $50K to $75 K—39%; $75K to $150K—43%
4) 24% are planning to buy an RV in the next 18 months
5) 48% will buy new; 52% will buy used
6) 23% currently own a motorhome; 58% currently own a travel trailer or fifth wheel
7) 39% spend 2 to 8 weeks a year RVing; 53% spend 8 or more weeks RVing a year
8) 55% spend $500 to $1,000 per week RVing
9) 31% travelled 1,000 to 5,000 km last year; 49% travelled 5,000 km or more
10) 39% are snowbirders
11) Did RVwest help you plan an RV trip or discover a new destination? 61% said yes
Reach this lucrative RV demographic with an affordable PrinterNet package.
For advertising information or a complete copy of our RVwest reader's survey contact Catherine Conroy or call 1.800.663.8555.