Vine to Wine

Ron Rocher, sommelier and owner of Vine to Wine Tours, offers customized, memorable experiences of Okanagan wineries in British Columbia

Ron Rocher is speaking to his tour guests, who are seated at tables at Backyard Farm Chef's Table.
Ron Rocher, sommelier, strives to make the wine industry approachable to his tour guests, shown here at Backyard Farm Chef's Table. — Photo courtesy Vine to Wine

Sommelier Ron Rocher and his wife, Jill Lawson, opened Vine to Wine Tours in 2014. They offer customized wine-tasting experiences from Osoyoos to Penticton in British Columbia. This region, called the Okanagan Valley, is defined by the basin of Okanagan Lake and the Canadian portion of the Okanagan River. The mild, sunny climate is amenable to a rich agricultural tapestry of orchards and vineyards. And for the oenophiles, the region contains over 100 wineries.

Rocher and Lawson keep their tour groups small to provide a personal experience on each outing. To create the customized experience, Lawson asks incoming guests at the time of booking about their wine knowledge and preference. “We book wineries based on where our guests' interest lies,” said Rocher. Each winery visit is specifically booked for an hour.

“Jill and I create memorable days. I don’t call it a tour, I call it an experience,” Rocher said. “If I were on a wine tour with Jill, I would want exactly what we do.” The experience includes a relaxing day learning about the wineries and their specialty wines, plus a scheduled lunch stop: either picnic-style at a winery mid-day or a designated stop to see their Red Seal Chef Chris Van Hooydonk at Backyard Farm for a private lunch.

When guests book with Vine to Wine, they receive a VIP experience at the wineries. “When we go to a winery, our guests are greeted by the winemaker themselves,” Rocher said. The winemaker spends an hour with the guests, talking about the philosophy of their winery: why they grow their grapes in a specific way, why they chose their winemaking techniques, even the reasoning behind the setup of their tasting room.

Vine to Wine groups move onto a private tasting, during which they hear the story behind each wine they try. Sometimes, the winemaker signs purchased bottles. “People are blown away by our tours,” Rocher said. They are most rewarded by their guests’ reactions long after the tour. They often receive thank you messages as past guests enjoy wine at home that they purchased on his tour. “They call it a wonderful experience,” he said.

Must-try wineries in the Okanagan 

Rocher chooses his wineries carefully. “The reason why I like these three (see below) so much is because they care more about the quality of wine than the quantity,” he said.

He also chooses wineries that align with his own inclusive approach to wine. “The big thing for me with people who are new to wine is to take out the intimidation factor,” Rocher said. These wineries know how to make their guests feel comfortable.

These boutique wineries are not certified organic because it costs too much to be certified, but they all follow organic practices. They are all within a 10-minute drive of each other around Osoyoos and Oliver.

River Stone Estate Winery

River Stone is a small winery that builds relationships with people. “It is incredibly important to them to build relationships that will last for life. They want their guests to feel like they are at home,” said Rocher. “In my opinion, their wines are great value wines.”

River Stone produces 2,600 cases each year, with 12 bottles per case. Their specialty wine is a red Bordeaux blend they call the Corner Stone. A Bordeaux blend includes Merlot, Cabernet Sauvignon, Cabernet Franc, Malbec and Petit Verdot. The winemaker is personable and low key, yet creates wines that his guests can’t get enough of.

The South Okanagan views perfectly complement the Corner Stone red. “The setting is absolutely breathtaking,” Rocher said.

Bottles of Malbec Rosé are pictured at the River Stone Estate Winery.
A Malbec Rosé from the River Stone Estate Winery — Photo courtesy Vine to Wine

Bartier Bros.

Don and Michael Bartier grew up in the Okanagan. It made sense for them to return as adults and to plant roots—for grapes, that is.

Michael is the winemaker of the duo and has been making Okanagan wine for 25 years. He doesn’t try to mimic well-known wines, but creates delicious bottles from the grapes the Okanagan grows.

Most Vine to Wine guests say this is their favourite stop. “In my opinion, he is one of the most talented winemakers in the valley,” said Rocher. Bartier is also a very humble man who treats his guests like gold, no matter their level of wine knowledge. “He considers himself more a farmer than a winemaker,” Rocher said.

Bottles of white wines produced by Bartier Bros. are in a container on ice.
The whites produced by Bartier Bros are highly sought after in Vancouver right now. — Photo courtesy Vine to Wine

“The real treat is that Michael uses all wild ferment to produce his wine. They do not produce wine with any commercial yeast,” said Rocher. Wild yeast is the indigenous yeast that exists in the vineyard. It is more unpredictable than cultured yeast, but is specific to its own vineyard.

Again, Bartier Bros. offers great value for the price, and the white wines are especially popular. “His white wines are incredibly sought after in restaurants in Vancouver right now,” Rocher said. Current whites include Gewurztraminer, Semillon, an unoaked Chardonnay and a barrel-fermented Chardonnay. “He can’t make enough!” said Rocher.

Maverick Estate Winery

Bertus Albertyn, the winemaker at Maverick, doesn’t care about what people think about winemaking.

“He just makes his wine the way he wants to make his wine,” Rocher said. Albertyn also uses wild ferment to produce his wines. The rest of his process adopts similar “old-world” techniques. “The only technology he uses in his winemaking is refrigeration,” said Rocher.

Bottles of wine sit on a shelf at the Maverick Estate Winery.
Vine to Wine Tours takes guests to a handful of boutique wineries, including Maverick Estate Winery, near Osoyoos, B.C. — Photo courtesy Vine to Wine

Following old-world techniques, Albertyn even foot stomps his grapes that he harvests from bush vines.

“These are traditional vines that produce beautiful red wine,” Rocher said. “There are only four bunches per vine, and four bunches make one bottle of wine.” Each year, Albertyn produces 5,500 cases. His red is 100 per cent bush-vine Syrah, sold at a price that Rocher believes to be another amazing value.

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