RVwest Insider

Parks Canada pick new advertising agency for new 2018 campaign

View of quaint lakeside cabin, with sunset.
Parks Canada oversees the operation and preservation of 38 national parks, 171 national historic sites, three marine conservation areas and one national landmark. — Photo courtesy Parks Canada
According to Strategy magazine, Parks Canada has tapped Ogilvy Montreal to be the lead agency on its 2017 – 2018 national advertising campaign.
 
The mandate includes providing strategic planning to Parks Canada as well as the development of a creative platform for a new national campaign to debut later this year. Parks Canada has the option to extend the period of the contract by two additional one-year periods.
 
Parks Canada is the government agency charged with the operation and preservation of 38 national parks, 171 national historic sites, three marine conservation areas and one national landmark.
 
To commemorate Canada 150 this year, Parks Canada offered free passes to all of its parks throughout the year, resulting in a 9% year-over-year increase in visitors from January to June. 
 
Read the entire article here

 

Related Articles

The Royal Tyrrell Museum is a world-renowned museum and research facility situated in the rugged Canadian Badlands, which offers some of the richest deposits of dinosaur fossils in the world.
RVwest Insider

RV Rally 2017: Travel back to the time of dinosaurs — Last chance to register!

Duane Pilson of Rec-vee Holiday Adventures has resurrected the RV Rally for 2017. 

Picture of San Francisco-Oakland Bay Bridge lit up at night.
RVwest Insider

San Francisco offers full slate of events and exhibits for 2016

San Francisco is the place to be in 2016, with once-in-a-lifetime experiences and returning annual favourites. 

>